Create Communications Framework and Plan

Use

The communication framework and plan is a document created in response to clear risks identified in the OCM plan. At this stage in the program, it is unlikely that resources and information are available to complete formal stakeholder analysis and risk assessment for the communication plan. However, the creation of a draft document is recommended to help decide on the appropriate communication activities required to launch the program.

The communication framework and plan should list the following information as available:

In the Global Blueprint Phase the communication framework and plan need to be formalized, outlining the communication processes that have been agreed on. Just like the OCM plan, the communications plan is a dynamic document. The plan is updated regularly throughout the life of the project.

Procedure

  1. Revise findings from high level stakeholder analysis carried out for the Change Strategy and Change Charter (identify audiences and communication channels).
  2. Revise OCM risks and activities.
  3. Decide on communication processes, messages and success measures for the different audiences with particular emphasis on program initiation.
  4. Ensure that responsibility for specific communication activities is assigned and accepted.
  5. Help create and deliver first communication messages.

Result